eCommerce SEO

eCommerce SEO

When you run an eCommerce business, you are by nature dealing with a lot more competition. eCommerce is growing at an exponential rate, the most recent statistics reflecting a 23% growth rate each year!

Not only are you facing purely web-based businesses and start-ups, but you are also coming up against well known, age-old brands who responded to the trend and now have their own fully functioning online stores.

Bottom line: your competition is excruciatingly brutal.

That being the case, it should be easy to see why expert SEO (Search Engine Optimization) for your eCommerce website is absolutely essential for your survival.

Why eCommerce Businesses Need SEO

If you run an eCommerce business, you should already be pretty savvy to the direction the market is headed. Why else would you have an online shop?

So, you’re probably aware that over 50% of the American populace hits the internet before (or instead) of heading to the brick and mortar store, and that nearly 100% of Americans that have internet are pretty much guaranteed to make online purchases, most of them on a monthly basis.

But, did you know that over 50% of online purchases start (and end) on Amazon? Or that the vast majority, across the generational gaps, prefers to shop at the big online marketplaces (including Amazon) and large, well-known retailer sites?

If you’re going to get traffic to your site for the potential of converting a viewer into a buyer, you must have a top-notch game plan for you website, and that is only possible with a fine-tuned SEO campaign. Otherwise, you will be lost out there in the midst of hundreds to thousands of other competitors, and eclipsed by entities like Amazon, Walmart and eBay.

What Is eCommerce SEO

SEO for eCommerce sites is essentially application of excellent Search Engine Optimization strategies that are best suited and tailored for online businesses. It will include things like:

  • Creating an XML sitemap for submission to search engines like Google and Bing
  • Checking coding to ensure there are no errors so web crawlers can easily crawl and index your site
  • Researching and implementing the most important key words and phrases that your ideal target audience uses to search for your product/services
  • Optimizing each of your web pages by using keywords to maximize the effectiveness of your headings and subheadings
  • Fine tuning page titles and meta-descriptions to be extra attractive to search engines and human users
  • Enhancing your website’s authority by increasing the number of backlinks to your website
  • Improving your website’s content to incorporate relevant information and effective keywords (see our page on our Content Development services)
  • Building your brand’s reputation by increasing the number of platforms and profiles your brand appears on, including social media platforms and business review sites
  • Utilizing tools like Schema, capable of increasing your SERP rates by up to 30%, that will provide quick and easy to see exposure of your products and services during a search
  • Optimizing your conversion rate by increasing relevant organic traffic to your site, which means gaining traffic that is much closer to making an actual purchase

As you can see, there is a LOT that goes into making sure your website rise above the rest to be seen and visited. It is not an easy or quick process, and requires technical understanding of how the search engines and their web crawlers work. But when the principles are properly applied, it makes all of the difference.

What Web Marketr Can Do For You

At Web Marketr, we are certified in Google analytics topped with over 13 years of invaluable experience in the field of digital marketing and SEO. We’ve been around since the early days of Search Engine Optimization and understand what the search engines are looking for.

We also understand that one size does not fit all. When you work with us, we ensure that we fully understand your business’s unique qualities, end goals and target audience.

We make sure we fully assess your website and where your business is already at so we can properly identify weak points and problem areas before we prescribe a solution. We want to create an SEO campaign that is tailor made for your eCommerce business. As we work and create those solutions, we keep you informed about the process. You won’t be left wondering what we’re up to.

Finally, we share the results with regular campaign reports that show you tangible, measurable outcomes so you aren’t left guessing about your ROI.

If you are ready to make your eCommerce site succeed, contact us today!